AMASIA Manufacturers Alliance Corporation creates new opportunities to market high quality products throughout the Western Hemisphere. AMASIA will qualify a limited ‘Best in Class’ group of manufacturers and distributors to represent in International trade, augmenting the sales and marketing reach of participating companies. AMASIA provides immediate sales channels through traditional retail, mass-merchant, specialty retail and on-line channels. In addition, strategic channel partnerships are created in B2B commercial sales with nation-wide builders, contractors and designers.

A key success factor of the alliance relies on the strategic pre-qualification of Best-In-Class manufacturers in selected categories. Competitive overlap is minimized in favor of expanding the total selection of products offered. The alliance structure lays the foundation for more effective brand marketing, and supports valuable cross-marketing opportunities spanning multiple categories.