Initiative Description
Foreign Trade Zones Purchase & development of Foreign Trade Zone locations and facilities in Georgia, South Carolina and Puerto Rico.
Import/Export Warehousing ‘Quality first’ positioning as a major brand attribute re-aligning consumer expectations & loyalty.
Cohesive Brand Marketing The Brand represents the quality/price position. It is about expectation, not identification.Co-branding among multiple manufacturers can achieve a dominant position in the category.
Warehousing & Distribution Distribution Centers in Florida, Georgia & Puerto Rico. Current expansion plans include Atlanta and Washington DC.
Pro-Active Sales Force Multinational sales team focused on developing supply chain relationships with retail resellers, builders, wholesalers and distributors.
Retail Development Professional, qualified consultation in retail development; from concept design to construction.
Retail Operations Hiring, training and installation of POS and data systems and traffic generation.
Brand Development Creating destination and product brands, finely tuned to attract the target market.
Product & Destination Marketing Promotional support and traffic generation for all retail outlets and channels.
On-Line Sales On-going sales and fulfillment operations through eBay and Amazon, and customized development of proprietary web sites including back-end integration.